A Diversified Group. One Vision.

OUR PORTFOLIO

Three Businesses, Specialized Expertise

VIP Medical

Aesthetic Medicine

Medical Devices • Clinical ProductsVIP Medical focuses on the intersection of healthcare and aesthetics, providing advanced medicalVIP Medical represents the group’s commitment to medical excellence. We provide specialized medical devices and clinical products for the aesthetic medicine sector in Egypt. By partnering with global innovators, we ensure that Egyptian practitioners have access to the latest technologies. Our operations are governed by

A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders,

Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek

Healthy & Beauty

Premium Personal Care

Cosmetics • Beauty • Personal Care

Healthy & Beauty Care leads the market in beauty and cosmetics, providing sophisticated personal care solutions that cater to the evolving needs of the modern consumer in Egypt.

As a key pillar of the IMT group, Healthy & Beauty Care specializes in the distribution and market placement of high-end cosmetic products. Since our inception, we have focused on representing brands that embody quality and safety. Our operations span across retail and professional channels in Egypt, ensuring that premium personal care is accessible to all. We leverage the strategic resources of International Medico Trade to maintain a robust supply chain and a visionary approach to the beauty industry, redefining standards for the regional cosmetics market.

Oceana Market

Digital E-commerce

Retail Tech • Logistics • Multi-category

Oceana Market is our multi-category e-commerce platform, designed to bring efficiency and scale to theOceana Market serves as the digital retail arm of International Medico Trade. In an increasingly connected world, we provide a seamless shopping experience for consumers in Egypt, offering a wide array of categories from household essentials to lifestyle products. Our platform is built on a foundation of reliability and logistical excellence. Supported by the group’s robust governance visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars)